United States Tour Operators Association
United States Tour Operators Association (USTOA) is a professional, voluntary trade association created with the primary purpose of promoting integrity within the tour operator industry.
USTOA was founded in 1972 by a small group of California tour operators concerned about tour operator bankruptcies. These founding members recognized the need for a unified voice to protect the traveling public, as well as to represent the interests of tour operators. In 1975, USTOA became a national organization with headquarters in New York.
Today, USTOA Active members represent some of the top names in travel and tourism, and account for a sizeable portion of the tour operator market in North America.