About BTO

 

The essence of our life and job is traveling. We enjoy the feeling of being somewhere else, meeting new people, seeing colors and landscapes…Botswana Tourism Organisation (BTO) is a parastatal corporate body established through the Botswana Tourism Organisation Act of 2009 to:

  • Plan, develop and implement tourism marketing and promotion strategies for Botswana
  • Determine and advice Government on policies as well as implement such policies
  • Establish and expand local and international travel trade networks
  • Manage and coordinate Botswana tourism promotional and publicity programmes
  • Provide market research information and market intelligence
  • Grading and classification of tourist accommodation facilities
  • Promote and improve industry standards
  • Conduct tourism awareness campaigns in and outside the country
  • Develop and improve existing tourism opportunities and diversify the sector 
into other forms of tourism; and
  • Market and promote the establishment of joint tourism business ventures between citizens and foreign investors.

 

Vision

“To be globally recognized as a premier tourism promotions organisation”

Mission

“To develop Botswana into a unique preferred tourism destination of choice in order to increase the sector’s contribution to the nation’s economic growth, through active participation of the local and international communities for the sustainable utilization of tourism resources”

 

Corporate Values

  • Botho/ Hospitality: To serve our customers and stakeholders in courteous, pleasant and professional manner to project a positive image about the Botswana Tourism Organisation.
  • Result Oriented: To work together as a team, harness and deploy available resources for optimal output.
  • Creativity, Innovation & Entrepreneurship: To apply initiative and business ingenuity to ensure that the Board continues to be competitive.
  • Customer Focus: To provide high standard deliverables that exceed customer expectation, effectively and efficiently build customer confidence.
  • Strategic Orientated: To effectively rationalize human and material resources at our disposal to maximize industry growth and competitiveness.
  • Professionalism: To apply high standards of service delivery at all times.

 

 

 

Tourism Offices and Embassies

 

In Botswana

Insert current offices- information was not available online

In the World

BELGUIM

Botswana Embassy to European Communities
169, Avenue de Tervuren
B – 1150 Brüssel

 

 

 

 

CHINA

Embassy of Botswana

1-8-1/2, Ta Yuang Office Building,

 

 

 

 

 

NAMIBIA

Botswana High Commission

P.O. Box 20359, Windhoek

 

 

 

 

 

UNITED KINGDOM

Botswana High Commission

Stratford Place,

London W1N 9AE

 

 

 

USA - NEW YORK

Botswana Permanent Mission to the United Nations

103 East 37th Street, New York, NY 10016

 

 

USA - WASHINGTON DC

Botswana Embassy

1531 New Hampshire Avenue, NW.

Washington, DC 20036

 

 

ZAMBIA

Botswana High Commission

P.O. Box 31510, Lusaka

 

 

ZIMBABWE

Botswana High Commission

22 Philip Avenue, P.O. 563,

Harare

 

 

 

Community projects

At the heart of BTO is our relationship with the people of Botswana and their communities. We strive to continuously improve the countries tourism landscape through quality collaborations.

Moremi Mannonye Community Trust

Across Lotsane River, building of accommodation facilities (Chalets), establishing a new campground with ablution facilities and creating nature trails that connect the different attraction sites within the Conservation Area.

A perimeter fence will also be constructed around the area to allow the introduction of small game. This will enable the enhancement of available activities to include game drives and walking safaris.

Seboba Cultural Village and Recreational Park

The Seboba cultural village and recreational park project came about after the Kasane community identified the Seboba rapids area as ideal for tourist recreational activities and entertainment through observing traditional dances and lifestyle. They felt that tourists visiting Kasane are currently only offered game drives and boat cruises which has resulted in them staying in the area for short periods of time.

BTO is assisting with the construction of four cultural villages, a park gate, an information centre, curio shop, dance arena, walking trails and an observation point at commissioner’s kop.

Recent research has also shown that growing numbers of tourists would like more meaningful contact with local communities, including informative interactions. Diversifying to meet this demand could provide low-cost economic opportunities for local people, creating a more rounded and sustainable tourism product.

Ecotourism should not be seen as a monoculture or panacea; it should always be envisioned as a complementary component of other activities. Management and stewardship by the local community is an important part of education and vital to the long-term survival of the resource. It will also contribute to raise pride regarding the local heritage.

It is in this regard that the Kasane community secured a piece of land (the project area) to venture in to tourism in order to address current issues in the tourism sector in their region, avoid unacceptable resource impacts in Seboba and respond to the public desires and concerns regarding the utilisation of Seboba area while at the same bringing economic rewards to the community of Kasane. The envisaged clientele are local residents, tourists lodging in Kasane, visiting school groups, self drivers and visitors including day trippers.

Tsabong Camel Park

The Tsabong Camel Park lies approximately 10km from the town of Tsabong which is in southwest Botswana and about 500km by metalled road from Gaborone, the capital. It comprises a fenced area of 3200 hectares lying just north of and parallel to the main highway.

The Botswana Tourism Organisation is currently assisting by training camels in the facility which shall be used to take tourists on camel rides. Six chalets have also been constructed which shall be used to accommodate guests.

Star Grading System

The Botswana Star Grading System is used to differentiate the various quality levels of accommodation establishments, it provides judgements on the amenities, facilities and services of particular accommodation in a way that enables travellers to choose the quality of accommodation they want. The system is mandatory for all types of enterprises.

The system applies objectivity obtained from the Grading standards and subjectivity obtained from the Grading Criteria. It is the combination of these two documentations that evaluate whether the establishment is fit for purpose as intended, thus ensuring an accommodation establishment qualifies for a Star Grading having achieved an acceptable average score.

The guiding principles for the establishment of the Botswana Star Grading System are:

  • A marketing and quality assurance tool based on international recognised ratings.
  • Aids accommodation establishments to benchmark their performance against set Standards.
  • Serves as a pledge to commitment to quality, standards and service.
  • Allows for consumer confidence and choice. Benefits of Graded Facilities

      

Benefits of Graded Facilities

 

Recognised both internationally, for their commitment to standards and services within the hospitality industry, hence, assisting establishments in positioning their products. Displaying of plaques issued by the Botswana Tourism Organisation.

  • Displaying of grading certificates issued by the Organisation inside their establishments.
  • Listed on the Botswana Tourism Organization's website with a hyperlink to the individual property.
  • Listed on the annual accommodation guide by location and star rating.
  • Participation at the marketing fairs through Botswana Tourism Organisation.

      

Consumer Feedback Programme

The Botswana consumer feedback programme is designed to monitor industry standards. The feedback questionnaires are not designed to be in competition with internal feedback mechanisms, but rather to compliment internal (establishment) questionnaires. The information captured in the consumer feedback programme is utilized to assist the Quality Assurance Committee in making grading decisions. 
The consumer feedback programme is a benefit for graded accommodation and guest participation is voluntary in nature, seeking to establish an objective analysis of a subjective experience. It is also designed to inform the grading process.

The key objectives of the programme are:

  • To get a true understanding of the guest experience;
  • To assist in motivating improvements where necessary;
  • To monitor and make a comparative analysis of property and industry standards;
  • To keep track of guest trends;
  • To provide recognition to the property;
  • To provide individual properties with monthly report based on the results of the consumer feedback programme.

 

Grading Standards

The Third Edition of the Grading Standards formulated by the Botswana Bureau of Standards consists of the following parts, under the general title Hotel and Related Establishments.

 

Grading Requirements

Part 1: Fully serviced hotels – Specification

An accommodation establishment that provides breakfast, lunch, dinner and personal service, for the convenience of the guests.

Part 2: Selected serviced hotel - Specification

An accommodation establishment that provides breakfast, multipurpose public facilities and selected personal services.

 

Part 3: Game lodge and tended camp - Specification

An accommodation establishment with fully serviced or self-catering facilities situated in a game reserve, national park, wildlife management area or heritage/historical site. It primarily utilises outdoor activities to sell exclusive packages for guests to visit natural or historical locations. The lodge and its facilities are usually for the exclusive use of resident guests.

Part 4: Bed and Breakfast - Specification

An accommodation establishment with a minimum of two guest bedrooms and a maximum of five guest bedrooms, operating from a private property that provides breakfast and has an option with regard to the provision of lunch and dinner. The owner of the establishment shall reside within the premises and public areas can be shared by the host and the guests.

Part 5: Guesthouses - Specification

An accommodation establishment operating from a private property or purpose built property with a minimum of six and a maximum of ten guest bedrooms, providing a breakfast service and having an option with regard to the provision of lunch, dinner and of which the public areas are for the exclusive use of the guests.

Part 6: Self-catering establishment - Specification

An accommodation establishment that provides the facilities and equipment necessary for guests to prepare their own meals with a minimum of four (4) studios and/or a minimum of four (4) units with a maximum of three (3) bedrooms. Housekeeping shall be provided.

These standards outline the criteria by which the establishments are to be assigned different grades and class/categories.

The standards are reviewed after every five years through a Botswana Bureau of Standards established Technical Committee which consists mainly of industry stakeholders.

Grading Criteria

All tourist enterprises licensed under the Tourism Act of 2009 shall be graded in accordance with the provisions of the Botswana Tourism Organisation (BTO) Act, 2009.

The grading system is compulsory and it is conducted bi-annually. The system consists of a rating from 1 to a 5-star facility.

  • One Star (*) facility offers fair to good (acceptable/modest) quality in the overall standard of furnishings, service and guest care.
  • Two Star (**) facility offers good quality in the overall standard of furnishings, service and guest care.
  • Three Star (***) offers very good quality in the overall standard of furnishings, service and guest care.
  • Four Star (****) offers superior (excellent) comfort and quality with a high standard of furnishings, service and guest care. 

  • Five Star (*****) facility offers an exceptional quality and luxurious accommodation with highest standard of furnishings, flawless service and meticulous guest care.

 

The grading standards are purchased at the Botswana Burea of Standards. Kindly contact them on +267 3903200 to find out on how you can access them.

Star Grading Application Process.

Establishments are encouraged to obtain and familiarise themselves with definitions, minimum requirements and the grading criteria for each category before applying for grading under a particular category. Operators also need to consider their scope of operation.

 

The assessment is done with the cooperation and full knowledge of the operators. Operators are required to provide details of their operations as well as the desired grades of their facilities. The information is provided through the application form that has to be submitted to Botswana Tourism.

 

Grading Fees: The grading fees required to be paid by a tourist enterprise licensed under the Tourism Act (Cap. 42:09) shall be as follows:

Enterprise Type

Fee (BWP)

Guesthouses (including Bed and breakfast)

1000

Self-catering

5,500

Selected serviced hotel

7,500

Fully serviced hotel

10,000

Game Lodge and camps

10,000

Other Tourist Enterprises

5,000

 

Tourist Reviews

Great Value for money
My wife and I went on the 6 day tented camp safari, a good mixture of walking and boating all birds and animals were identified along with tracks where needed comfortable tents with shower tents and toilets meals were all high standard with fresh...

Travel Info

Communications

Most of Botswana is networked by automatic telephone exchanges, with public telephones in even the most remote places.

The International access code in Botswana is 00. When calling international to Botswana, dial +267.